The Assisted Quick Screener (AQS) is a web-based, high-level screening tool composed of basic eligibility questions that quickly determine an individual's eligibility for government benefits developed by Benefits Data Trust. The AQS is designed to be used in an assisted context, where caseworkers or staff at CBOs work with a client to quickly determine their eligibility.

As UI Designer, my role was to...

Collaborate with the product lead and UX researcher to interview users and stakeholders, identify features, create user flows, prototypes and mockups, and collect feedback from both engineering and potential users. I worked with these teams through final design and execution of the product.

Wyatt® is a digital FAFSA advisor designed to answer questions about the FAFSA to help students and families more easily apply for financial aid. Wyatt is powered by Benefits Data Trust and was originally launched in 2019 as a texting chatbot. Wyatt communicates over text message to help high school seniors and other first-time filers complete the FAFSA, the gateway to federal Pell Grants and other financial assistance making college more affordable.

As UI Design Lead, my role was to…

Lead the mobile and desktop design of new pages, wireframes, prototypes, UI components, and brand application.

Partner closely with the Developer and Content Manager to define requirements and ensure an intuitive and behaviorally informed experience.

Benefits Data Trust set out to update their benefits access software by making them more adaptable, easier to manage, and user friendly. This initiative included the design of a new tool meant exclusively for subject matter experts to internally update and manage benefit screenings and applications.

As UI Designer, my role was to…

Lead the experience and interface design of new pages, UI components, and changes that needed to be made to the design system.

Partner closely with Product Managers to define requirements and user stories.

Collaborate with the UX Researcher to organize and synthesize user feedback sessions.

Benefits Data Trust (BDT) improves health and financial security by harnessing the power of data, technology, and policy to provide dignified and equitable access to assistance. With a national network of government agencies and partners, the organization connects people to programs that pay for food, healthcare, and more while helping to modernize benefits access.

A nonprofit since 2005, BDT has secured more than $10 billion in benefits for households across the country, helping to reduce hunger and poverty and build pathways to economic mobility.

As UI Designer, my role was to…

Lead the mobile and desktop design of new pages, wireframes, UI components, and brand application

Elevate the visual identity by designing and maintaining a cohesive icon library and updated visual elements

Partner closely with the Developer to define page requirements

The Document Assistance Service Test was designed to improve document services for individuals who submit benefit applications with BDT. The goal was to increase enrollment of individuals with complex document requirements, focusing on people with PTRR, SNAP, and LIHEAP applications, as those are most likely to result in document denials. Three Specialists used Bird (Formerly known as Messagebird) to conduct personalized text outreach to a filtered list of clients and answered questions about necessary documents via 2-way live agent text.

As Service Designer, my role was to…

Interview individuals applying for benefits and caseworkers to understand the barriers to enrolling in benefits and research possible solutions.

Design and propose a test that includes buy in from across the organization and outlines specific tools and processes to complete it.

Collaborate with Contact Center Staff and the Content Manager to draft template messages and train specialists on the texting platform.

NorthState, an internet and TV provider, offers high-speed fiber internet, wall-to-wall Wi-Fi, voice, and Fiber TV services to residential and small business customers in NC as well as in VA.

Ithaca Hummus is a relative newcomer to the hummus category, having launched in 2014, they are a hummus manufacturer and distributor located in Rochester NY. They use cold pressure instead of heat pasteurization, letting the fresh flavors of raw ingredients shine. Recently undergoing a rebrand, they challenged us to truly define their brand personality among customers and prospects.

Wake Forest University is a private university located in Winston-Salem, North Carolina. It is the smallest NCAA Division I school and competes in the powerhouse ACC. Integrated work supports football and basketball programs, as well as the Wake Forest Deacon Club.

Guilford College is a small, private college in Greensboro, North Carolina. They offer a liberal arts education that prepares students to make a difference in the world. With enrollment on decline, Guilford College needed brand awareness and exposure to reach prospective students, and to communicate their educational philosophy, EDGE: Explore, Discover, Gain, and Experience.

Awards: 34th Annual Educational Advertising Awards – “Guilford College EDGE Campaign”

Bronze Award for Direct Mail, Merit Award for Total Integrated Marketing Campaign, and Merit Award for Outdoor Advertising/Billboards

Lowes Foods is a grocery chain headquartered in Winston-Salem, NC with locations throughout North Carolina, South Carolina and Virginia. Lowes Foods is focused on providing local products and experiences to customers. Their challenge is to transform ordinary grocery shopping occurrences into a branded and interactive experience for their customers.

Identity Program + Literature + Merchandise + Environmental Design + UX/UI Design

Delta Air Lines collaborated with the Savannah College of Art and Design to conceptualize a historic in-person fitting event, showcasing Zac Posen’s designs to over 30,000 employees across 16 cities both domestically and internationally. The process of turning a paper airplane into a flying machine serves as a visual metaphor for elevation and transformation during this seamless branded journey. These concepts, enacted through the branding of the event, allow Delta to embrace change, demonstrate innovation, and emphasize a well-illuminated atmosphere that encourages employees to feel proud when transitioning to their new uniforms.

After many years of great financial customer service, Truliant was ready for a fresh look while maintaining their brand recognition with an update to their logo.

Book Jacket Design

The Survivors book set is a testimony to the lives of the survivors; it heralds their survival and urges the nation to conquer brokenness and live in hope. The folding of the pop-up jackets not only demonstrates the physical deconstruction of the towers, but also exhibits the emotional dismantling of the survivors, and how they were able to rebuild themselves after their near death encounter. The jacket calls viewers to interact; when the jacket is removed and contracted, the message is broken and the form mimics the silhouette of the World Trade Center. Returning it to its 2D form reconnects the pieces and demonstrates that even after the towers have fallen, those who felt deconstructed and dismantled by the terrorist attacks are able to heal.

Identity Program + Menu System + Signage + Promotional Material + Cookbook

Huit à Dix is a community kitchen founded by fictional chef Lèo Cortès, the great-grandson of post-Impressionist artist Édouard Cortès. The Parisian restaurant and corresponding cookbook explore the experience and voice of typographic design and imagery. The printed materials address cultural and psychological dynamics of information exchange through the use of sensory encounters. The restaurant is built around history, community, time, and authenticity. Huit à Dix, translates to Eight to Ten. This emphasis on time is drawn from Cortès’ ability to capture a moment in his paintings and transport the viewer to a place in Paris.