Identity Program + Literature + Merchandise + Environmental Design + UX/UI Design
Delta Air Lines collaborated with the Savannah College of Art and Design to conceptualize a historic in-person fitting event, showcasing Zac Posen’s designs to over 30,000 employees across 16 cities both domestically and internationally. The process of turning a paper airplane into a flying machine serves as a visual metaphor for elevation and transformation during this seamless branded journey. These concepts, enacted through the branding of the event, allow Delta to embrace change, demonstrate innovation, and emphasize a well-illuminated atmosphere that encourages employees to feel proud when transitioning to their new uniforms.