daily deli

Identity Program + Environmental + Print Collateral + Packaging

As the grocery industry changes before our eyes, the deli has remained relatively unchanged for nearly a century. Lowes Foods and Boar’s Head partnered to reinvent the deli experience for both guests and hosts. We were tasked to concept and design an innovative deli experience. The outcome was a witty 1900’s newspaper themed deli that brings back to life the craftsmanship, quality and community that existed in early 1900’s American news.

Role: Concept experience and identity, Establish Identity, Execute and present deliverables

The new popcorn sub-brand  is designed to have the flexibility to sell in-store and go out into the community for special events or fundraisers.  The popcorn cart creates excitement, drives impulse purchases, and generate the delicious smell of popcorn. The happy, carefree design merges popcorn with poppy flowers, for an unexpected approach to popcorn cart branding.

Role: Logo Development, Illustration, Execution of deliverables

It is clear consumers are spending more and more on-line and becoming accustomed to the convenience of shopping from home.  There is an opportunity to raise awareness of Lowes Foods’ online shopping service through the in-store and curbside environment. The out of the box in store displays and other branded assets bring the energy of Lowes Foods into their To-Go service.

Role: Expand Identity, Execute Deliverables