outcomes booklet
Booklet + Envelope + Photography Direction
Role: Page Layout and Design, Photoshoot Direction, Envelope Dieline Development and Design, Production and Finishing Decisions
This communication piece empowers students to be a part of an institution that focuses on real-world challenges and molds them into leaders of tomorrow by showcasing 8 success stories of students and alumni. The objective of the Outcomes Booklet is to encourage applicants and parents to make their deposit and to reinforce the decision of those who have already confirmed their enrollment.
Travel Materials
Booklet + Suitcase + Fliers + Business Card + EDGE Swag
Role: Campaign Application, Layout and Design, Dieline Development
The recruitment team at Guilford was in need of new marketing materials to promote the college as they traveled the east coast attending college fairs at high schools. The materials aim to give the Guilford team the tools they need to effectively communicate the college’s mission to prospective students.
Paid Social
Carousel Ad + Static Ad + Photography Direction
Role: Campaign Application, Layout and Design, Photography Art Direction and Selection
The college was in need of a creative refresh with their paid social to help meet their enrollment goals. With the introduction of the EDGE campaign to the new creative, the paid social addresses the target audiences and persuades them to enroll, apply, visit, submit deposit, or inquire more about Guilford.
Out of home
Campus Banners
Role: Campaign Application, Layout and Design
The 14 campus banners are meant to welcome students and parents with updated branding and messaging, as well as indicate the names of the building, making navigating campus easier for visitors.
Financial Aid & Scholarship Awareness Video
You Tube Video
Role: Concepting, Character Design and Development, Art Direction
With a lot of misconception among student and parents regarding college applications, Guilford commissioned animated videos to clarify topics such as financial aid and scholarships with the goal to entertain and educate.
In collaboration with Mike Grice-Chief Creative Officer, Jonathan Reed-Art Director, and Wildfire Team.